Importance of Social Media for Business today

Before getting to know the benefits of social media for business, we must know what is social media and its impact of it on today’s generation. Social media refer to website or application which is designed to allow people to share content quickly with other people efficiently in real-time. The social media ability to share photos, events, and opinions in real-time has transformed the way people live nowadays. The Social Media industry is bound to become bigger in the coming years because more and more people joining social media sites and using them regularly and efficiently.

Every Business today needs social media channels in the best way possible because their target audience and influence customers are hanging around popular social networks. By building a social media presence for your business, you not only generate more business but also helps you to connect with your customer to serve them on a better and higher level.

Let’s discover the key benefits of social media and its marketing in your business

Provide Support to Customers

As we discussed above your target audiences are hanging around the popular social network. Instead of calling the customer support line many people turn to social networks like Facebook or Twitter to find information or solve their problems. Social media is a convenient and accessible way for your customers to express what they feel about your product or services. And it is also a way to ease the process of providing and receiving feedback in a timely manner.

By providing support with social media you can develop your reputation as a caring brand. Create a system for tracking customer comments, questions, and complaints and respond as quickly as possible to go out of your way to be positive and helpful. In this way, you can keep your potential customers engaged with your business and they can also feel that you are a caring brand for them.

Increase Your Brand Awareness

Nearly half of the world’s population is using social media and every respectable brand that promotes its services online takes advantage of today’s popular social media channels. As we all know the importance of social media is the key factor in creating brand awareness because social media is a great platform for brands to maintain customer relationships. Lots of people learn about new brands because it was mentioned by a friend on social media.

Social sites are the playground for engaging with one another so it is a great place for you to engage with customers at every stage of their journey with you. By sharing your own content you are making it easier for people to see it, find it, and share it that have the potential to build branding for your business.

A research says that a user spends an average of 2 hours and 22 minutes in their social media accounts (Including messaging)

Provide Advertisement Platform

The social network launches ads in 2015 and managed to reach 9.6B in ad revenue in the first quarter of 2017. This shows that social media advertisement will stay for a long, long time and more than 2 million businesses are using Facebook advertising for promoting their product and services. By analysing the statics and research data it is clear the doubt the importance of social media in your business. Hence your business needs to leverage sites like Facebook, Twitter and LinkedIn to keep up with the competition.

Some Key Benefits of Social Media Advertisements

• Social Media Ads are not only dependable but also cheaper in comparison to traditional advertisement platforms like print media, TV and radio advertising.
• Traditional advertisement doesn’t have the capability to reach out only to your targeted audiences but the Social Media Ads do. Offline advertisement is like a blind and shotgun approach where your returns are decimal even if you’re investing a big money in it.
• Traditional or offline advertising is not capable of analyzing the performance of your ad campaign. Social Media ad, on the other hand, allows you to keep track of how well or badly your ad is performing.

So It is important for all types of businesses to understand that social media are only getting bigger and smarter. Social Media advertising is where the future is headed and the question is are you a part of it?

Improve SEO

Google has clearly stated that it considers social signals when ranking a page so your Social Media presence will increase the chance to appear in the search result. Social Media profiles are a great way to connect your prospects and customers and it has the ability to rank your brand in the top ten results in a search. To create a stronger presence on the web it is necessary to optimize your social profile by keeping them fresh with the right content.

There is a huge amount of content being created and shared on the social web and it is a higher chance to be found on the web when people search for a type of content you are publishing on your social media pages.

Reputation Management

Maintaining the image of your brand is very important because if you involve in a business so you better know that a single negative comment can be more harmful than just about anything else. Each social media has its own personality Facebook is not Twitter and Twitter is not Instagram which means you need to formulate your social media strategy that clearly assigns your goals to other areas such as content marketing, search engine optimization, etc.

Your brand has a personality and certain aspects that are unique to it. So you need to identify personality traits and bring them out which makes it easier to connect with your target audiences. As a business owner, you know that negative comments and poor business rumour practices can easily destroy the image of any business, So it is important to keep up with a strong consistent social media presence to maintain a strong reputation and image for your business as well.

Conclusion

Businesses large and small today turn to social media to outreach potential customers worldwide, promote their products and services, and engage with potential customers. You can too start with social media by creating a website for your business and/or by using social media tools like Facebook, LinkedIn, Instagram or YouTube etc.

The importance of social media for business is only be understood once you start applying it to your strategy. If done in the right way and long run you will get to know how cost-effective is social media marketing. Your and every business need this because the importance of social media is now more prominent than ever.