Instagram is one of the biggest social media networks today, it has over 1 billion users worldwide and second only to Facebook.

It is a social networking service built around sharing photos and videos, now Instagram is not only a tool for communicating and sharing with friends, but it also a place for foreign trade companies to increase exposure or for foreign businesses to find a certain product or brand.

This type of market penetration can’t be ignored. In this guide, we go through all the tips to increase engagement at Instagram that can help in your business boost.

What Does Engagement At Instagram Mean?

Instagram is one of the best social media platforms to reach your target audience and build a community of engaged fans.

Instagram engagement is how the audience interacts with the content you publish. Calculating your Instagram engagement rate measures how much well your brand is connecting with its audience.

Instagram engagement rate is essential to growing your Instagram account, and so it’s unsurprising that this is the first goal for many Instagrammers and digital marketers.

There are some tactics you can use to increase your Instagram engagement and also helpful for growing your reach and gaining new followers.

In this post, we share some ways to increase your Instagram engagement rate, starting now! so, let’s go!!

Know Your Audience

First know your audience and track your Audience matrix using Instagram insights.

Under the audience tab in Instagram insights, you will find data about your followers. This can help you to better understand who they are so you can create content that’s relevant to them.

Post consistently

According to Instagram algorithm, the sweet spot is a consistent 1-2 posts a day. This way your feed stays fresh and relevant, and you have more opportunity to attract eyeballs to your content.

Recommended posts can vary widely depending on which expert you listen to. With some advocating 8am – 9am or 2pm – 5pm for your first post to even 5am for your second, This inconsistency can create genuine confusion for content planners.

Encourage Instagram stories shares

It’s a beautiful feature from Instagram that allows your audience to share your content with their followers. And this is one of the best ways to engage more followers on Instagram.

showing graph chart on board

Use long tail, strategically selected hashtags

Long tail hashtag are more accurately reflect the context of your post 

Say you post a photo of a digital building that caught your eye on Instagram. You could use the hashtag #digitalart, which has 57M associated posts, or you could use #marketing, which has 41.7M associated posts.

They are very similar tags, but the latter(the long tail) has way fewer associated posts, which means your content is more likely to be discovered and liked or commented on. 

Tag Other Instagram User

Think your Instagram post will be of interest to other brands or to Instagram influencer? Want to get the attention of someone you admire? Hope to thank a celebrity who is working with your brand? Tag them in your caption.

This shows you value that person, but it also increases the chance of that user’s following of seeing your post, Because they can easily share it to their story, and that increases your Instagram engagement!!

Do you own a small business? read our full social media managing guide for small business here.


Instagram is a great opportunity to open up to your audience and keep them informed about your brand and business goals.

The main advantage of instagram is that once someone becomes interested in your product, they may take the initiative to share these recruitments with their fans so that more people will pay attention to your brand and product. Of course,nothing can be achieved overnight. As long as you persist, you will definitely get great value.

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