First, we explain digital marketing, digital marketing is a marketing tactic of brands or products or services online via one or more forms of electronic media different from traditional marketing. It is mentioned as a promotion of products or services communicated through channels like social media, websites, search engines, mobile apps, and email.

The digital marketing process includes utilizing web content, email campaigns, video advertising, and even virtual and augmented reality in order to drive direct sales to eCommerce or generate sales leads.

Role Of Marketing 

many people with many laptop doing their works on a table

Today, 95 percent of businesses fail due to marketing. It is very common in India, many businesses startup well but after 6 months to 1-year businesses will be closed. The only reason for failure in their business is marketing. Because all business owner first focuses on their interior but couldn’t focus on marketing

If the business is to excel at online marketing you should first know what digital marketing and offline marketing are and, more importantly for business, how they differ from one another.

Offline marketing and is effected or not?

Offline marketing methods refers to any type of marketing that involves attracting the target audience to the site through direct visits to a link that the user receives from the outside of the Internet and enters into the browser string with his hands.

show the difference between offline and online marketing

Before starting an offline advertising site, the company needs to assess the need for this. For example, this method of increasing traffic will be financially expensive and in most cases will not bring the desired success for the promotion of fan portals or personal blogs. For commercial topics, this method is not just ideal for brand promotion, it really increases the conversion and brings new regular customers.

Every day you see television ads, hear radio commercial and see newspaper ads. But the fact is that offline marketing will lose market share to digital marketing. Because offline marketing does not focus on their target audience and it is not more effective today.

Digital marketing with benefits

Today all people are connected to the internet to learn anything or online shopping etc. This is another one advantage for a business owner because of digital/online marketing use of the internet, mobile devices, social media and search engines to reach more consumers.

Why Digital Marketing Is Important?


Today, Marketing has been consistently connecting with the audience at the right time and in the right place. It means you have to meet them where they are now investing their time. Online marketing is so widespread today that users have information access at any place and at any time they want it. Days are gone when the people got the messages about your services or brands or products and consist of just what you needed them to know.

People desire that organizations or companies that know them,  communications that are relevant and personalized, offer custom-made to their preferences & needs, and brands they can trust on them.

Online marketing is a continuously developing source of news, social interaction, shopping, and entertainment. Consumers are currently exposed not just to what your organization says in regards to your brand, but what the friends, media, surveys, and relatives are saying as well. What’s more, First they will probably trust them than you. So now we discuss some tricks and examples

Digital Marketing Tactics and Examples

Best Digital Marketers have an idea about how each digital marketing promotion helps their overall goals. Also, depending upon the target of their online marketing strategy, some marketers can assist a bigger campaign through the free and paid channels available to them.

For instance, good content marketers first focus on a series of blog posts that benefit to produce leads from another digital book the business recently created.

The social media marketer of a company may then help to promote these posts through organic and inorganic promotion on the social media accounts of their company. After that, the email marketer creates an email campaign to send the invitation to those who downloaded the digital book for more information about the company.

Here we discuss some quick summary of the most common or basic tactics of Digital Marketing.

Search Engine Optimization (SEO)

When you are talking about improving your brand visibility worldwide and generate more traffic, your first choice will be SEO. It is a tool that helps people find your online. Effective SEO strategy you can appear on the first page of google search results.

in this figure we explain about seo and digital marketing

In other words, The process of optimizing the website to rank higher in the search engine’s result pages for a specific set of keywords is known as Search Engine Optimization (SEO). Below are the channels that benefit from SEO:

  • Websites
  • Blogs
  • Infographics

Social Media Optimization(SMO)

If you think your product visibility online and your brand generate more traffic then social media optimization is really useful for you. It is another best online marketing strategy. SMO helps you to improve your company presence and online reputation through interactive communities-not just Facebook and LinkedIn, but also blogs, forums. Today’s customers trust more those companies that are present in social media.

Search Engine Marketing(SEM)

The search engine is an application that helps you search for information from the Web. It is a process of marketing in which one brings traffic from different sources. It gives you the opinion to target people based on their location. Another benefit is to create ads in different languages, target age and specific regions anywhere in the world.

Content Marketing

Content Marketing is a type of online marketing that involves the creation and sharing of online material. We can say that content is key to digital marketing, It should be educational, inspiring, valuable and highly relevant to customer needs.

copy, pencil with laptop and mobile to represent content is key

It is very important. Because it attracts the right people to the site, good content first converts them into leads after that into customers and finally into the promoters of the brand. So it helps in boosting awareness about the brand and increases sales by directing traffic to the site and building trust among the audience. 

Pay-Per-Click (PPC)

PPC is also a part of online marketing in which advertiser pays a fee each time one of their ads is clicked. This method helps you to drive traffic to your website by paying a publisher every time your ad is clicked is known as Pay-Per-Click (PPC). It allows the user to pay for the top position on the Google SERPs. Other Channels where we can use PPC are:

  • Google Ads
  • Paid ads on Facebook
  • Paid ads on Instagram
  • Promote Tweets on Twitter.
  • Promote page on LinkedIn

Social Media Marketing

Social media marketing is something you cannot ignore. As a product of the modern generation, it is easy to understand why people are so obsessed with social media. If you are a local marketer, product owner, local business, affiliate marketer, eCommerce, or any other type of marketer. Social media marketing can be a huge addition to marketing if you use it correctly.

picture contains a tablet showing social media and some social media logo cubes beside tablet

Social media marketing is the use of social media platforms to connect with your audience to build your brand and promote the content on social media channels to drive traffic, increase sales, generate leads for business and also increase brand recognition. 

here we use Social Media Marketing are:

  • Facebook
  • Twitter
  • LinkedIn
  • Snapchat
  • Instagram
  • Pinterest
  • TikTok
  • WhatsApp

Email Marketing

in pic, logo of email is show with laptop and mike for awarnes

It is a part of online marketing, which holds on online marketing via Gmail, websites, social channels, blogs and more. Today, many companies or organizations use Email Marketing as a way of communicating with their consumers. It is one another best marketing method for lead generation than the other method of marketing. With the help of Email Marketing, we can increase sales and conversion rates.

Marketing Automation

In simple words, it is a technology that manages marketing processes and multifunctional campaigns across multiple channels automatically. It contents directly to the contact list helps to integrate the marketing all in one place rather than using different sources. Here are some benefits of Marketing Automation.

  • Reduce your budget
  • Refine your marketing process
  • More effective to other
  • Increased revenue
  • Easily target your potential customer

Native Advertising

Native Advertising is a type of digital marketing where content put out seems similar to the native content of the platform. You would have come across one or the other form of native advertising daily – while reading an e-newspaper, browsing through an e-commerce portal or on your favourite Google Search Engine.

The advertisements which are primarily content-led and featured on a platform other than non-paid content. For instance, BuzzFeed sponsored posts, Facebook advertising, Instagram advertising, etc.

Conversion Rate Optimization (CRO)

CRO is a part of internet marketing system for increasing the percentage of visitors to websites that convert into customers. It analyzes the behaviour of users and focuses on what motivates a particular market segment to engage in a certain way with specific marketing elements.


Today marketing plays an important role in your business because it helps you sell your product or services. It is a key factor for the success of the business. Marketing helps to increase awareness, create trust and many more.

Technology is evolving every day and so digital marketing is a great way to start with. Since everything revolves around social media the offline marketing has almost forgotten. Almost everyone is an Internet user nowadays.

Social Media is a part of everything we do, from school to work, hobbies, and more. People also use it not just to socialize or have fun, but to buy things. You can easily find your targeted audience and reach the global marketplace using digital marketing methods to promote your business easily.

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