When we think about social media sites like Facebook, Instagram, Twitter, and others, Whatsapp probably comes to mind. Whatsapp is actually a messenger app and unfortunately, these apps are not being used for marketing. Whatsapp has more than 1.5 billion active users monthly around the world.
This type of market penetration can’t be ignored. In this guide, we go through all the marketing aspects of WhatsApp that can help in your business boost.
Table of Contents
What is WhatsApp marketing?
Whatsapp marketing is a modern way of digital marketing to promote your business. It is a free mobile app that enables you to chat with your customers and clients, without SMS text message charges. The app also lets you share your files and images enable you to easily contact with customers via video call or voice call without any SMS and call costs, It is an outstanding tool to increase your sales. If you are looking to launch new products and you need the maximum customers to get informed with your services. In Today’s scenario, WhatsApp marketing is a clever way to promote your business.
Why should you use WhatsApp for Business?
The most important reason you should use WhatsApp for Business is that it is already being used by many people. Besides, more than 5 billion people actively using the messaging app every month and 60 billion messages are sent by WhatsApp per day.
So, the users of WhatsApp and related services are ready to engage with businesses.
Today, customers want to connect with the business, in the same way, to stay connected with their loved ones, friends and family, using easy and hassle-free chat messaging services. According to Facebook, 56% of people would rather message than call customer service.
WhatsApp provides you to share your proposals, business news, and promotions in a few moments. It also supports multimedia content so you can share videos, brochures, links, catalogues, and easily share your business-related information by WhatsApp. It allows you to interact with customers in a fast and simple way directly.
Advertising Method of WhatsApp for Effective business
Do branding using Whatsapp profile picture
WhatsApp profile picture is the best method to advertise your product. Customers can promote their brand, latest product, a new offer, possibilities are endless. For instance, The Flying Tongue restaurant or any store can put up it’s best products as a profile picture. Before you upload your next profile picture, ensure you come up with the one that would draw attention and support the audience to engage with your brand.
Engage directly with phone calls
You have the option of using WhatsApp to make calls through their own built-in version of VOIP. So when you get a customer request, as when someone needs for more information or wants to talk with a salesperson, WhatsApp allows you to respond right away
Promote with status
Whatsapp status is a way of marketing on a daily basis to promote your business there. Let your Customer know when you have something different or unique item in your inventory. One can share offers, discounts and launching a product about their businesses on the status section now. These works are really great when you employ an influencer to market your business through their WhatsApp Status.
Advertise with Group targeting
Group targeting is the best way to target your customers and easily reach your Goal. WhatsApp provides a group facility to allows marketers the ability to create groups of similar interests and start discussions. This way you get better insights by other business owners adding them to a group chat that you create. Another advantage of the Group features, there are more chances of your message to go viral when the customer shares the content with their friends.
In today’s, it is very important for every business to use innovative marketing tool for promoting their business. Due to the use of some innovative marketing methods, it is important that you choose some direct marketing tools to connect your customers and promote your brand effectively. On such an effective direct marketing tool is WhatsApp. No doubt, WhatsApp marketing all around the world has become very popular and very much useful to stay connected with your targeted customers. Moreover, it is beneficial to use it, because not only we are able to contact our customers immediately but also transforming them into the potential client as well.